Who we are

Our website address is: https://oooyogamat.com. OOO is a brand under www.ouryogashop.com which is a family company from Sweden.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://oooyogamat.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Internet browsers allow you to control the storage of cookies on your PC. This is described in the Help menu of each browser and explains how to change your cookie settings. You can find the description for the respective browsers under the following links:

Internet Explorer™: http://windows.microsoft.com/en-gb/windows-vista/Block-or-allow-cookies

Safari™: https://support.apple.com/kb/PH17191?viewlocale=en_US&locale=de_DE

Chrome™: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en

Firefox™ https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Opera™ : http://help.opera.com/Windows/10.20/en/cookies.html

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

Use of Google (Universal) Analytics for web analysis

This website uses Google Analytics, a web analysis service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that allow analysis of your use of the website, such as so-called “cookies”, text files that are stored on your computer. The information generated on your use of this website is usually transferred to a Google server in the USA and stored there. Due to the activation of IP anonymization on this website, the IP address will be shortened within Member States of the European Union or in other contracting states acceding to the Agreement on the European Economic Area and in Switzerland before transmission to the USA. Only in exceptional cases is the full IP-address transmitted to a Google server in the USA and shortened there.   The anonymised IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data.

This information is used to evaluate your use of the website, in order to compile reports on the activities on our website and to provide other services associated with the use of the website for the purpose of market research and customising the website.

Furthermore, you can prevent the Google cookie from recording and processing your data (including your IP address) by downloading and installing the browser plugin provided by Google under the following link: https://tools.google.com/dlpage/gaoptout?hl=en-GB

As an alternative to the browser plugin, you can click this link to prevent Google Analytics recording on this website in the future. This stores an opt-out cookie on your device. If you delete your cookies, you have to click on the link again.

For the sake of completeness we advise users domiciled or residing in Switzerland that the US authorities have put monitoring measures in place in the USA which generally allow for the storage of all personal data belonging to all persons whose data has been transmitted from Switzerland to the United States. This is done without differentiation, qualification or exception in terms of the aim pursued and without an objective criterion that allows access by US authorities to the data and their subsequent use to be restricted to specific, strictly defined purposes justifying both access to this data and intervention related to their use. Furthermore, we draw your attention to the fact that no remedies are available in the USA for persons from Switzerland directly affected which would allow them to gain access to the data concerning them or to bring about their correction or deletion and there is no effective legal protection against general access rights by US authorities.

Use of social plugins from Facebook, Twitter using the Shariff solution

Social plugins (“plugins”) provided by social networks are used on our website. To increase the protection of your data when visiting our website, the plug-ins are not fully embedded within the page, but only when using a HTML link (so-called “Shariff solution” provided by c‘t). This embedding ensures that, when accessing a page on our website containing such plugins, a connection is not yet established with the servers hosted by the provider of the relevant social network. Click on one of the buttons to open a new window of your browser and retrieve the page of the respective service provider from where you can actuate (possibly after entering your login information) the Like or Share button. Please refer to the provider’s privacy policies in order to find out about the purpose and extent of data collection and the further processing and use of the data by the providers on their pages as well as your corresponding rights and configurable settings designed to protect your privacy.


Youtube Video Plugins

Third-party provider content is embedded within this website. This content is provided by Google Inc (“provider”).
Youtube is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

The advanced privacy setting is enabled for Youtube videos embedded within our website. This means that no information on website visitors will be collected and stored with YouTube, unless these visitors play the video.
Please refer to Google’s data privacy guidelines in order to find out about the purpose and extent of data collection and the further processing and use of the data by the providers as well as your corresponding rights and configurable settings designed to protect your privacy http://www.google.com/intl/de/+/policy/+1button.html.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

You can reach us on info@oooyogamatta.se

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements